Associate Companies

About-Us_Associate-Companies_East-India-Company

KrTi

KrTi (pronounced KRITI – Sanskrit word meaning artistic creation) is a project based on desire to work with nature and all its amazing gifts. It is a social venture based in Mumbai, far away from the pristine rural world and in a city full of challenges, where life is much more a mercenary existence.

"KrTi" whereby we promote and "connect dots" and involve ourselves in creating and working with craftsmen, artisans across India and present the collection to a very appreciative global audience with contemporary designs.

 

True to earth textiles

We develop a range of textiles namely cushion covers, scarves, garments…a complete collection is created from natural fabrics like linens, silks, and fine cottons processed from herbs, flowers and recycled organic waste. Our aim is to conserve nature by minimum wastage, and colors that are derived from temple flowers and biodegradable waste. Some of our experiments have yielded very surprising results in achieving some beautiful colors when we used pomegranate skin, natural lac, natural indigo, marigold flowers.

The most satisfying part of this project has been the fact that the designers are "common people", who over years of experience have now perfected the art of dyeing and clamping (one of many methods to do tie and dye designing). The idea is to encourage this much neglected community of our society by giving them work and in-turn helping sustain themselves, thereby creating an opportunity to live a better life and educate their children.

 

Organic hand-woven silks

A very special community we accidentally discovered is a tribe of artisans weaving hand loom silk fabrics. The concept of organic silk is interesting as silk is already an organic product, but giving a deeper meaning to ‘organic’. The fields/forest where cocoons are reared are naturally organic; no chemicals are used in the plantation. The company is rearing cocoons in the jungles of Jharkhand where plants and trees are naturally organic, far from any pesticides or chemicals. It took them three years for getting the silk value chain certified as organic, right from cocoon to yarn and fabric.” It uses organic pesticides and organic manure where the cocoons are bred. The entire production involves 100 villages in the State.